‘Personal Data’ refers to any information that can be used directly, or indirectly, to identify a specific individual.
Bow Street Museum of Crime and Justice is committed to protecting all Personal Data we collect from our visitors, members, staff, volunteers, suppliers and other stakeholders. Personal Data collected by Bow Street Museum of Crime and Justice is managed in accordance with the UK Data Protection Act 2018, and the General Data Protection Regulations (GDPR).
This Privacy Policy outlines the types of Personal Data that we may collect, and how we will use, disclose, transfer or store that information.
Legal bases for using your Personal Data
We will only collect and process your Personal Data in line with the following lawful bases;
Consent
When you have provided a written or verbal agreement to share Personal Data for a specific purpose. For example;
- You have opted to receive communications about upcoming events, or retail promotions
- You have agreed for your photograph or feedback to be used in promotional materials
Contract
When Personal Data is necessary to fulfil a service you have requested. For example;
- Purchasing a ticket to visit the Museum or attend an event
- Making a purchase from our shop
- Joining our membership scheme
Legitimate interest
When Personal Data is used to help enhance the services the Museum provides. This may also include the processing of Personal Data in partnership with other service providers, or a third party. For example;
- To improve user experience on our website
- To conduct customer satisfaction analysis of the museum experience
How do we collect your Personal Data
Depending on the legal bases and its necessary purpose, we will collect your Personal Data in one of the following ways.
Online
The majority of Personal Data we collect is provided directly by you, through our website via contractors and external service providers. The type of information we collect in this way can include;
- Name
- Contact details
- Financial information
- A record of your purchasing history
- Comments or feedback about your experiences at the museum
- IP address
- Details of how you used and navigate our website
In person
Visiting the museum and/or attending events will result in the collection of Personal Data that can include;
- Name
- Contact details
- Financial information
- A record of your purchasing history
- Images of you captured by our CCTV system
- A record of your attendance at specific events, and areas of interest
Social media
Depending on your privacy settings, we may also collect Personal Data relating to;
- Posts and images
- Comments and likes
- Followed and follower accounts
How do we use your Personal Data
We will never sell your Personal Data.
We will only share your Personal Data with contractors, and external suppliers who provide the Museum with essential services – where these services cannot be managed or provided internally. In these circumstances the sharing of Personal Data is carried out under contract, and suppliers are required to keep Personal Data confidential and secure.
Bow Street Museum of Crime and Justice, our contractors and external suppliers may use your Personal Data in the following ways:
Administration
- To process and fulfill the purchasing of tickets, including admission or to attend specific events
- To process and fulfill the purchasing of retail items
- To process and fulfill donations (including the processing of Gift Aid)
- To process and fulfill membership subscriptions
Marketing
Where you have consented for us to do so, to send you information about;
- Forthcoming events
- Promotional offers
- Fundraising activities
Communications
- To process and fulfil enquiries, and information requests
- To collect and mange feedback, comments
- To process and respond to complaints
Internal research and analysis
- To better understand our visitors and their preferences
- To better understand the success of our events and activities
- To improve the Museum experience for our visitors
How long do we keep your Personal Data?
We will only keep your Personal Data for as long as it is necessary to fulfil the purpose we obtained it for.
Information will be regularly reviewed, and we will delete anything that we no longer need.
Data security
We are committed to protecting all Personal Data, and have put in place appropriate security measures, both physical and electronic, to prevent information from being accidentally lost, used or edited in an unauthorised way.
Access
Only those individuals, contractors or external service providers, necessary to process or fulfill our services have access to your Personal Data. In addition, the Museum ensures its staff fully understand the procedures for handling Personal Data, and in doing so are subject to a duty of confidentiality.
Electronic data
All electronic data and databases are storied on a secure computer system.
Electronic payments
All electronic forms that ask for financial data will use Secure Sockets Layer (SSL) protocol to encrypt the data between your browser and our servers.
If you use a payment card to donate or purchase something online, we will pass your payment card details securely to our payment provider. We comply with the payment card industry data security standard (PCI-DSS) published by the PCI Security Standards Council.
Overseas processing
Bow Street Museum of Crime and Justice is based in the UK and we store data within the European Economic Area (EEA). Our contractors and external suppliers may process your information outside of the EEA. We will only agree to them doing so if your data is adequately protected.
CCTV
Bow Street Museum of Crime and Justice is protected by CCTV. It is used to;
- Protect the health and safety of our staff, volunteers and visitors
- Protect our exhibitions and collections
- Detect crime, and deter antisocial behaviour
The system is managed in line with our standard operating procedures. Any footage captured is retained for 30 days, unless required for investigation under any lawful reason.
Cookies
Cookies are small text files stored on your computer or mobile device by websites you visit. They are mostly used to ‘remember’ information about your online preferences, for the purposes of personalising or improving your experience.
Some cookies capture information about your IP address, which includes anonymous data about the device you are using, and its approximate geographical location.
Cookies are categorised depending on their function. Some are essential, and without them a website can not function properly. Other cookies are preferential, and are not necessary for the fundamental operation of services.
You can check or change what type of cookies you accept when visiting our website.
Cookies on the Bow Street Museum of Crime and Justice website are used to;
- Track preferences and improve our services
- Better understand our visitors, and what interests them most about the Museum
- Recognise your device so you don’t have to give the same information more than once when using our services
Your information rights
Under data protection legislation you have a number of rights related to your Personal Data, and how we manage and process that information, including but not limited to;
- The right to know what Personal Data we hold about you, and to request copies of that information
- The right to object to how we use your Personal Data, and to ask us to restrict how we manage or process it
- The right to have your Personal Data erased (unless it is necessary for us to continue to manage or process that information for any lawful reason)
- The right to have inaccurate Personal Data amended
Subject Access Request
If you would like to make a Subject Access Request to view details of any Personal Data we might hold about you, please contact us via email [email protected]
Please note, before processing any Subject Access Requests we require adequate proof of identity, such as a passport, driver’s license or birth certificate.
Changes to Privacy Policy
We regularly review our privacy policy, and occasionally make changes in line with new laws, or governing regulations. Any changes will apply from the time of posting. This policy was last updated on 29th March 2020.